The 3 Brand Values of my Innovative Irish Gift Shop

I’m reading the book “Start With Why” by Simon Sinek at the moment and it’s prompting me to think about WHY I started my innovative Irish gift shop.

The reason is very simply, that I wanted to create a new socially conscious retail experience for people – a place where the social benefit aspect is as important as the source & quality of the products.

There are a lot of places selling Irish gifts, both online and with bricks and mortar stores and the reality is that the competition is extremely high in this sector.

But I fully believe that what sets Wrapped in Kindness apart, is that we have added that extra feel good factor for customers of knowing they are supporting both Irish makers and an Irish charity, with every transaction.

A massive 10% of EVERY sale goes to an Irish charity of your choice from our list of amazing charity partners

Irish Gift Shop

I picked some of the charity partners due to personal reasons – a very close family member of mine was diagnosed with Alzheimer’s in January 2020 at only age 69.

At a time when I really felt so helpless, setting up this business allowed me to feel like I was doing something to help, even if it was very small.

And I selected some of the charity partners in honour of friends who have needed to use their services.

I’ve been asked so many times if I’m mad giving away such a huge percentage of revenue from my Irish gift shop and I’ve doubted myself at times, but I want to make a difference to these deserving charity partners and I won’t achieve that for a very long time if the donation is too low.

So I’m taking a chance – I’m not following the usual retail formula, but instead I am trying to build a retail model with kindness at its core and shopping more consciously as its main message.

Wrapped in Kindness customers love knowing that they are part of a movement of people who are doing things differently.

The other area I’m so passionate about is promoting and supporting all the beautiful Irish design products out there.

There are so many exceptionally talented artists. designers and makers in Ireland which I am so proud to stock in my Irish gift shop.

Highlighting their creativity and encouraging people to support local and support Irish made is also a fundamental part of my business.

So it’s no surprise that the 3 brand values of my Irish gift shop are: KINDNESS, CREATIVITY & AUTHENTICITY

Instead of me writing any more, please watch this short video on YouTube made by my wonderful brand photographers Gaffney Studio to see a little more about our brand values.

If these values resonate with you and you’d like to consider shopping with us please shop here

If you’re in a business with similar brand values and would like to discuss corporate gifting please fill in the contact form here.

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